Envisioned and created an extensive, strategic website.

Led a global team of graphic and user interface (UI) designers,  writers and coders to completely overhaul a 600-page technology website (colorkinetics.com). I redefined the information architecture (IA) and content strategy. I designed, iterated, and prototyped a simplified layout for both desktop and mobile that strengthened the brand and delivered a highly rated user experience. I refined the analytics reporting, and revamped the QA/QC process. I also integrated 3,500 new product specification sheets. ​

Designed specification sheets for 3,500 products.

Defined data set, managed data acquisition (text, illustrations, photography, charts and graphs) creating assets as needed, harmonizing data, and creating a data dictionary. Designed and developed a database structure and front-end UI for each communication channel.

Designed and produced all marketing material.

This including landing pages, application guides, segment guides, company brochures, white papers, case studies, individual product guides, specification sheets, and marketing collateral.

Product and technology landing pages

Technology overview

Print advertisements

Wrote and illustrated global installation instructions for every Philips Color Kinetics product.

I led regular discussions with development teams about representing systems and products in an accurate, simple-to-understand manner. I served as the voice of the user and developed a proven track record for creating user-centric solutions.

Illustrated and designed LED Lighting Explained.

LED Lighting Explained is an award-winning practical guide to understanding LED lighting. Published by Philips, this book has been translated into eight languages and has sold 30,000+ copies.

Established new corporate standards for complex documentation.

Developed style guides and templates to enhance the user experience and to bring consistency and clarity to the work of internal and external teams.