Envisioned and created an extensive, strategic website.
Led a team of graphic and user interface (UI) designers, writers, and prototyping to completely overhaul a 600-page technology website (colorkinetics.com). Major improvements include redefining the information architecture (IA) and developing a content strategy that strengthened the brand and delivered the best user experience. Initiated responsive design, analytics reporting, and a QA/QC process. Revamped SEO promotion and search tools – while integrating 3,000 new spec sheets.
Designed specification sheets for 3,000 products.
Managed data acquisition (text, illustrations, photography, charts and graphs), updating assets as needed, harmonizing data, and creating a data dictionary. Designed and developed a database structure and front-end UI for each communication channel.
Designed and produced all marketing material.
This including landing pages, application guides, segment guides, company brochures, white papers, case studies, individual product guides, specification sheets, and marketing collateral.
Product and technology landing pages
Wrote and illustrated global installation instructions for every Philips Color Kinetics product.
I led regular discussions with development teams about representing systems and products in an accurate, simple-to-understand manner. I served as the voice of the user and developed a proven track record for creating user-centric solutions.
Illustrated and designed LED Lighting Explained.
LED Lighting Explained is an award-winning practical guide to understanding LED lighting. Published by Philips, this book has been translated into eight languages and has sold 30,000+ copies.
Established new corporate standards for complex documentation.
Developed style guides and templates to enhance the user experience and to bring consistency and clarity to the work of internal and external teams.